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Fighting units - information bits manipulate mass audience in information society for being in its consciousness. Garbled information, obtained as a result of anomie communication, activates mechanisms of human response and becomes a trigger for making actions. We define the phenomenon of information anomie and describe aberration (misrepresentation) of information that becomes an integral feature of political communication in modern information society. This definition has never been used before by scientists. Norms of information exchange in technical communication is the absence of information aberration that Shannon (1948) called as fight against information entropy. We propose a thesis that aberration at all stages of the communication process makes qualitative changes of information, consequently, changes in behavior and information recipient's actions that lead to irreversible consequences.That is why, struggle with semantic information aberration is important and becomes the most central task for political communication in contemporary society. We claim that consequences of information anomie are irreversible. We denote such communication as anomic political communication. A person lives in a constant shock caused by various crises and information overloading - "information tsunami". As a result of anomie communication, a "pixilated consciousness" effect occurs. The recipient of information is being in the state of uncertainty. Individuals cannot rationally estimate current events and make a sensible political choice. Information anomie creates the bound of possible and probable changes in the system of social interactions. The put-forward theses mark contours of a concept of information anomie and allow to designate its key attributes.

The article points out that the role of intellectuals in society and its relationship with the government amid the unfolding global financial crisis affected all spheres of social life. The authors proceed from the assumption that a change in the very nature of society, the increasing complexity and accelerating social dynamics, involves changing social community and "intelligentsia" in terms of structural and functional features. It is the rate of flow of social processes in the modern and continuously establishing society has led the authors to the treatment allocation of functional features, which constitute the social community of intellectuals. We believe that intelligentsia carries two major functions in society: stabilization of its social system and the function of its critical analysis. These features obviously have a different direction of its vector, hence, we base our reasoning on the ideas of Gramsci and distinguish its two types: conventional and organic.

In this study, the authors give a definition, basis and description of a new conceptual metaphor "solid power". The main hypothesis of the authors is based on the fact that the American concepts of soft and smart power allow to build doctrines, strategies and scenarios that support for ideological formation of policy "hard power" veiled under the idea of promoting the "model" of American democracy and the justification of military intervention and economic pressure on other countries, with the voluntary consent / participation of citizens. The United States are rapidly losing their political credibility in the international arena. De facto: the impetus for this was the events in Ukraine, which exposed the weak points in the American law enforcement scenarios. The authors believe that Russia is pursuing a new script, based on "solid power" as a new form of political power, the basis of which is the: dialogue, trust, unity. The authors came to the conclusion that Russia by using such resource as "solid power" is able to withstand "hard power", that is the power that actually became a legitimate tool of American foreign policy.

We attempt to examine the technology of "information warfare" in this paper. The dominant theme of the paper is that the outcome of the information warfare is important not only for the future of a state itself but for the future of the world balance of forces. The main task of geopolitical actors in information warfare is to introduce ideas corresponding to their interests into mass consciousness. All participants of political conflicts have common features in technologies of Information warfare. The information anomie is the indicator of the great geopolitical actors' personified interests on the stage of "information warfare" - the process resulted in destroying the communicative line: report-information understanding and disrupting the social order in society. In this paper authors describe the following Information Warfare technologies: "Political volcano" technology; "SPIN" technology; "Widening media resource" technology; "specific gravity" technology; "Cold War 2.0" technology and Information cleaningup technology. It is assumed that in the future there will be new instructions on applying technologies of information warfare. To impart perspective to the paper we consider examples, opinions and trends.